A key factor of success is knowing that you have a community that empathizes and understands your experiences so that you can bring your full authentic self to do the best work possible. It's likely you already work with clients or vendors from other countries. As your competitors scale up globally, it's critical you're able to do the same. By having employees who speak other languages or understand other cultures, you're more likely to succeed in the global market.
Wattpad co-founder and CEO Allen Lau believes their success as a start-up came from Wattpad's ability to enter the global market through diverse employees -- "In the early days of our business, my co-founder Ivan and I searched for a way to kick start our audience growth.
It was painfully slow until we made the decision to support additional languages on our app. Luckily, we had worked with people who lived in these countries who could provide the insight we needed to strengthen our product. You'll need a diverse team of employees, with unique cultural backgrounds, to combat foreign challenges and satisfy clients from other countries.
To attract top talent, it's imperative you incorporate diversity into the workplace. Along with attracting top talent, diversity will help you improve your company's culture and retain current employees long-term.lambdispcomfile.tk
Supporting yourself - culturally and linguistically diverse people | Head to Health
Remember, the term "diversity" isn't a label for one person -- it's a label for a group of people. We are all diverse by nature. Everyone has different perspectives, backgrounds, and skills. People change jobs for their commute, for their family, but most importantly, for themselves to feel comfortable.
Ultimately, your employees will never be truly happy until they feel authentic at work and in their roles. Customers like to speak to people who understand their issues and can offer solutions unique to them. By having a diverse team, you're more likely to have employees who can empathize with your customers and offer better, more tailored solutions. According to a Walker study , by the year customer experience will overtake price and product as the key brand differentiator.
10 ways to bridge cultural diversity
As the importance of customer experience continues to grow, personalization in customer service will become even more crucial. Good customer service is about creating strong personal connections between employees and customers. A diverse team will help you form stronger, more authentic relationships with a broader range of customers, allowing you to outperform competitors long-term.
In case we haven't convinced you already, here are some impressive statistics that demonstrate the powerful benefits of diversity in the workplace:. To learn more about specific benefits of diversity in the workplace, check out some of these additional resources:.
Originally published Oct 18, AM, updated November 26 Contact Us. Investors Investor Relations. Subscribe to Our Blog Stay up to date with the latest marketing, sales, and service tips and news. Thank You! Get HubSpot free.
Marketing 5 min read. Written by Caroline Forsey cforsey1. We know diversity matters. Benefits of diversity in the workplace Diverse perspectives can foster innovation. Diverse teams will perform better, and come up with better ideas. Diversity can help your company become a global leader. Diversity will improve your work culture and help you attract better talent. However, these studies looked only at communities dominated by two well-consolidated ethnic groups, also referred to as old-diversity patterns. But what about more diverse communities? Unlike the old diversity areas, super-diverse communities share many more positive attachments across ethnic and cultural differences.
The extreme variation of cultural identities and individual life trajectories means that any assumptions they might make about the other group, are likely be inaccurate. The specific nature of cultural otherness thus remains unpredictable. The density of differences in relation to age, gender, ethnicity, national background, culture, language, educational background, work experience, or time in Denmark or at the organisation, is simply too vast.
They are too diverse to be prejudiced.
A different kind of immigration problem
Super-diversity makes them prone to socialise and collaborate beyond and across ethnic and cultural barriers. This is the complete opposite to what we typically see in teams dominated by one or two ethnic or national identities, where the team often splits up into smaller ethnic enclaves, governed by culturally defined norms and values to the detriment of collaboration and democratic decision-making. Indeed, social coherence in the super-diverse teams in our study was nurtured due to diversity — not despite of it.
Let me give you some examples. Leaders recruiting to super-diverse teams were often aware of the benefit of diversity. For instance when asked about whether she prioritised diversity in relation to recruitment and team composition, a leader of a catering team explained:. If you have people from many countries, the team members are more equal and on par with each other.
1. Benefit: Diverse cultural perspectives can inspire creativity and drive innovation
And mutual respect only arises if you are very different. If you have too many from the same country, then there will only be one set of culturally defined rules and norms prevailing. Differences in super-diverse teams were predominantly described as positive, resulting in better collaboration and pro-social behaviour.
I found many examples of how such a high degree of differences impelled team members to engage in unilateral flows of assistance ensuring fairness and an equal share of work among all team members. When it came to language skills, members who had lived in Denmark the longest would help the newcomers to practice their Danish:. Their knowledge of the importance of learning Danish in order to gain a foot in the labour market and support to help them learn to speak Danish, were incorporated into the team.
Members in the teams that we studied spent time getting to know each other over coffee, water, and lunch breaks. This is obviously a necessary part of teamwork but for these teams, it was also out of sheer excitement to hear the many life stories and different experiences that a super-diverse team offers.
Extensive communication and socialisation not only tighten social unity but also allow team members to stand out as private, unique individuals. Through socialising and collaborating, the unique competencies and personality of the single team members were on display, recognised, and hence utilised. Just as the super-diverse communities in Britain help us to understand new social and cultural realities of life in 21st century multicultural societies, super-diverse workplaces like ISS Denmark, might demonstrate how to exploit the obvious benefit of working at a multicultural workplace in a global labour market.
A high numerical representation of diversity is pivotal to progressive team dynamics, as this research demonstrates, and leaders must pay attention to the composition of their employees when recruiting new team members. To nurse pro-social behaviour, team leaders must also prioritise social events to allow their teams to become acquainted with each other.
Finally, leadership at all levels in an organisation must vocalise and tell stories about the benefit of diverse perspectives for problem solving and servicing a diverse group of customers in a global market. So, next time you look for a job, go for a super-diverse organisation to be inspired and challenged by a diversity of thoughts, experiences, and social coherence, and go beyond cultural similarity. Read this article in Danish at ForskerZonen, part of Videnskab.
Lotte Holck. Middle management plays a key role when a company wants to improve the management of diversity. What characterises the success stories?